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Cloud Marketplaces

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces, Anthropic

AI Partner Programs are recreating the hyperscaler playbook

Just last week, Anthropic introduced a new partner program designed to expand the ecosystem around i...

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Juhi Saha

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces, Hyperscalers

The rise of AI marketplaces and why distribution now matters more than models

Artificial intelligence dominates nearly every technology conversation today. So many of the discuss...

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Juhi Saha

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces

AI agents will not replace partnerships. They will multiply them

A growing narrative in the technology industry suggests that AI agents will eventually eliminate the...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

4

Oct, 2025

ISV, Partnerships, Cloud Marketplaces, SI Partners

Partner planning for the new Fiscal Year: A playbook for partner leaders

As financial planning for the new fiscal year begins, partner leaders face the dual challenge of dri...

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Juhi Saha

11

Sep, 2025

ISV, Microsoft, Cloud Marketplaces, Hyperscalers

Microsoft Demystified - A Guide for ISVs (Software Companies)

When most Independent Software Vendors (ISVs) or Software Development Companies (SDCs) think about w...

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Juhi Saha

26

Mar, 2025

ISV, Partnerships, Cloud Marketplaces, Hyperscalers, M&A, Profitable Growth

How Partnerships are the X-factor of growth - and game-changing exits

When people think about partnerships, they often focus on sales acceleration or technical integratio...

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Juhi Saha

27

Jul, 2024

Partnerships, Cloud Marketplaces, Media, Lead Generation

Determining the Best Channels for Lead Generation: Insights and Strategies

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Aubrey M.
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