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Stay ahead of the curve with expert guidance on partner-led growth, cloud ecosystem strategy, and AI-powered GTM. Learn what’s working now and how high-performing tech companies are building, scaling, and winning through partnerships, including Microsoft, AWS, OpenAI, Perplexity, NVIDIA, and more.

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ISV

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

4

Oct, 2025

ISV, Partnerships, Cloud Marketplaces, SI Partners

Partner planning for the new Fiscal Year: A playbook for partner leaders

As financial planning for the new fiscal year begins, partner leaders face the dual challenge of dri...

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Juhi Saha

11

Sep, 2025

ISV, Microsoft, Cloud Marketplaces, Hyperscalers

Microsoft Demystified - A Guide for ISVs (Software Companies)

When most Independent Software Vendors (ISVs) or Software Development Companies (SDCs) think about w...

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Juhi Saha

27

May, 2025

ISV, Microsoft, Incentives and Benefits, SI Partners, Service Providers

Microsoft’s Latest Partner Updates: What You Need to Know

If you’ve been feeling overwhelmed by the flurry of recent announcements from Microsoft, you’re not ...

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Juhi Saha

26

Mar, 2025

ISV, Partnerships, Cloud Marketplaces, Hyperscalers, M&A, Profitable Growth

How Partnerships are the X-factor of growth - and game-changing exits

When people think about partnerships, they often focus on sales acceleration or technical integratio...

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Juhi Saha
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