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ISV

14

Aug, 2026

ISV, Microsoft, Cloud Marketplaces, Hyperscalers, AWS, Google

Cloud co-sell programs compared: Microsoft vs. AWS vs. Google

All three hyperscalers run co-sell programs that align their field sellers' incentives to partner de...

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Juhi Saha

23

Jul, 2026

ISV, Microsoft, Cloud Marketplaces, Hyperscalers, SI Partners, Service Providers

MCAPS Start 2026: what Microsoft's FY27 updates mean for partners

MCAPS Start for Partners is Microsoft's annual kickoff that translates a new fiscal year into the pr...

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Juhi Saha

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

4

Oct, 2025

ISV, Partnerships, Cloud Marketplaces, SI Partners

Partner planning for the new Fiscal Year: A playbook for partner leaders

As financial planning for the new fiscal year begins, partner leaders face the dual challenge of dri...

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Juhi Saha

11

Sep, 2025

ISV, Microsoft, Cloud Marketplaces, Hyperscalers

Microsoft Demystified - A Guide for ISVs (Software Companies)

When most Independent Software Vendors (ISVs) or Software Development Companies (SDCs) think about w...

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Juhi Saha
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