They are the foremost expert in Partnership Strategy and provided us with multiple actionable tactics to accelerate our business through channel partner development and other initiatives.

We partnered with Microsoft for five years and honestly, didn’t see much traction. Then we started working with Partner1, and everything changed. They helped us rework our Microsoft strategy from the ground up. New value prop, sharper messaging, seller-ready collateral and a co-sell process we could scale across our teams.

Six months later? We’ve closed over $2 million in marketplace transactions with MACC-eligible customers. We’re actively co-selling with more than 500 Microsoft accounts. We’re working with Microsoft’s top Global SIs like Avanade, Infosys, and Accenture.

Partner1 didn’t just consult, they helped us execute, fast. If you’re serious about growing through Microsoft, you need them in your corner. They helped us unlock the full potential of our Microsoft partnership and they can do the same for you.

Working with Partner1 was an excellent decision from the start. We didn't know what we didn't know about the Microsoft partner ecosystem, and Partner1 helped my team figure out the right strategy and tactics to accelerate our partnership value, and execute from day 1. We were able to intelligently navigate the partner ecosystem and contacts to maximize incentives, improve our marketplace offering, and create a path for partner-driven revenue. Moreover, Partner1 was an extension of our team in terms of collaboration, working style, and success metrics. Such a great investment to help prioritize the right things and reduce our time to value.

Their work was a key component of our growth as well as to creating a deeper alliance between our organizations.

As most Microsoft partners today, we see a great opportunity utilizing marketplaces to reach new buyers. We decided that this was a very important investment from our side, and that demanded the very best advisors that we could find in order to get a ‘transactionable’ offer listed. If something is worth doing, then it’s worth doing it right!

Having known Partner1’s CEO for some time, I knew that Juhi and her team got an immense knowledge and a very high level of professionalism which made our choice easy.

We have now gone live without any issues at all, and we are very happy with the way Partner1 have helped us throughout this journey.

... helped us think deeply about strategic partnerships and consider a much wider variety of approaches that will likely save us a lot of time and effort. We are incredibly grateful for the insights.

Their expertise in strategic partnerships opened our minds to new horizons and a diverse range of approaches. Guidance in building a comprehensive roadmap for connecting with clients seeking unconventional careers was invaluable. We deeply appreciate the time and the profound insights shared. Grateful for the transformative experience!