Partnerships Drive Growth

How do you measure up against your competition? 


Your ecosystem is a revenue multiplier, but it can be overwhelming and confusing to activate. For CEOs, CROs and Partner teams, the pressure to show ROI is at an all-time high, and you don't have the luxury to experiment with what might work. 

Knowing where to start, what to do and how to maximize ecosystem value is critical to your success.

We specialize in guiding high potential B2B ISV and solutions partners to quickly maximize partnership value and minimize ramp time in your ecosystem.

With 30+ years of experience in the Microsoft, AWS and SaaS partner ecosystems, and successful exits under our belt, we design and implement partner strategies and programs that drive meaningful, scalable and repeatable revenue shaving months (sometimes years!) off of your ramp time. 


Let our seasoned experts be your guide and drive meaningful, scalable and repeatable revenue while shaving months (sometimes years!) off of your ramp time.  

Microsoft & AWS Partnership Activation

Your Microsoft & AWS Partnerships Copilot™

Navigate the Microsoft & AWS ecosystems with a guide and activate the advantages 87% of 800,000+ partners can’t. 

Our team will demystify the process and guide you through

  • Cost optimization
  • Incentives identification and utilization
  • Co-sell, marketplace, and GTM readiness
  • Publishing transactable marketplace offers without exposing your pricing
  • Marketplace activation
  • Co-sell acceleration 
  • Sales enablement
  • Co-marketing activation

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Partner Program Guidance

Your Copilot for Partnerships ™

Get all the know-how without the learning curve. 

Our team will help you launch your partner program with

  • Strategy development
  • Resource and budget planning
  • Stakeholder management and buy-in
  • Execution guidance
  • Partner acquisition strategies
  • Partner enablement and marketing 
  • Team metrics, quota, hiring and training guidance
  • On-going mentoring

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U.S. Market Entry

Enter the lucrative U.S. market without hiring a country manager and local team, and accelerate your sales using tried and tested frameworks that shorten time to revenue.

Our team will help you land and expand in the U.S. market through

  • Strategy development
  • Planning
  • Channel activation
  • Partner acquisition
  • Marketing and enablement
  • Team hiring and training
  • On-going mentoring
Group 38

Grow Your Revenue

by optimizing your product, sales and marketing efforts with Microsoft, AWS and your ecosystem partners.

From startups to unicorns, our experts work with you to craft a custom approach across your sales, marketing and product organizations to optimize your partnerships strategy and maximize partner driven revenue, incentives, marketing and sales growth.


Partner with Us

Ambitious brands love us!

Partner1 are indeed Microsoft sherpas.

Incredibly influential when we were building and launching the Drift x Microsoft Dynamics Partnership.


Jason Yarborough
Head of Partnerships, Drift

If you are starting your Microsoft journey or looking to train new employees responsible for managing the Microsoft relationship,  working with Partner1 is a no brainer.  I've had the pleasure of working with Partner1 for several months as I activate our Microsoft hyperscaler strategy, and their insights, guidance and feedback have helped us navigate Microsoft's vast ecosystem and focus on the activities that move the needle.  Consider this your cheat code to fast-track your success!

rob sale

Rob Sale
Head of Strategic Partnerships at Salesken

I am highly impressed by and would definitely recommend 
Partner1 as a Microsoft partnerships expert. Their insights and strategy can help businesses accelerate their hypergrowth MS ISV journey. In a world where information is scattered and focus is sharpening on time to value, Partner1 can help bridge that gap for your organization.

sakshi sharma

Sakshi Sharma
Partnerships at Ignite Procurement

A couple of our clients are co-selling with Microsoft and the strategy and guidance Partner1 has given us has set us up to capitalize on the demand we’re generating and capturing. This helped our clients increase their value to the selling teams that matter to them and strengthened their relationships. Its also aided in helping secure significant MDF and unlocked better incentives. If those are your goals, get signed up.

Blake Williams

Blake Williams
CEO, Ampfactor

Working with Partner1 is an incredible experience. They have been a critical driving force for development of our strategic partnerships. I have been fascinated to see them driving successful relationships, starting from identifying opportunities through honing relationships over the long-haul, successfully creating win-win outcomes.

We recognize and appreciate Partner1's guidance within the MSFT relationship. They have strategic and tactical vision and it has always been a delight working with them.

Ellipse 91


...Partner1 is a shining star - simply one of the most effective Microsoft partners I have ever worked with. They helped my company navigate the inner workings of MSFT, made valuable connections between our executive staff, and helped us gain valuable spotlight time from a marketing perspective.

Their work was a key component of our growth as well as to creating a deeper alliance between our organization and Microsoft.

Ellipse 90

SVP Sales & Partnerships

Microsoft is committed to helping B2B startups use the Microsoft platform to scale their business quickly and deliver innovative AI-powered solutions to enterprise customers.

[Company] has hit the ground running, seeing success with Fortune 1000 companies in a short time, and we’re looking forward to joining forces to further accelerate their solution to our global customers.

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Microsoft feedback around Recipient of
Partner of the Year Award

Maximize partner sourced revenue with Partner1

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7 x
Service-led Partners
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10 x
Software-led Partners
400 K

Trusted by 20+ B2B SaaS businesses for ecosystem growth leadership.

Learn the essentials of B2B SaaS Ecosystem Growth globally!

Join our community to receive free tools and content, and never miss an update or event. Optimize your U.S. Expansion and Increase cloud hyperscaler and partnership revenue using guides, checklists and content from leaders operating in the largest and most successful ecosystems in the world!