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Partnerships

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces, Anthropic

AI Partner Programs are recreating the hyperscaler playbook

Just last week, Anthropic introduced a new partner program designed to expand the ecosystem around i...

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Juhi Saha

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces, Hyperscalers

The rise of AI marketplaces and why distribution now matters more than models

Artificial intelligence dominates nearly every technology conversation today. So many of the discuss...

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Juhi Saha

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces

AI agents will not replace partnerships. They will multiply them

A growing narrative in the technology industry suggests that AI agents will eventually eliminate the...

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Juhi Saha

24

Feb, 2026

Partnerships

Building leverage into your annual revenue plan

Sales kickoff season is in full swing. Ballrooms are filled. Quotas are announced. Product launches ...

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Juhi Saha

16

Feb, 2026

Partnerships, governance

Revenue first, consequences later

Partnerships create leverage. They also create exposure.

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Juhi Saha

2

Jan, 2026

Partnerships

The Partner-Led Growth playbook: choosing the right motion for your Go-to-Market

Happy new year!

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Juhi Saha

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha
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