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Hyperscalers

14

Aug, 2026

ISV, Microsoft, Cloud Marketplaces, Hyperscalers, AWS, Google

Cloud co-sell programs compared: Microsoft vs. AWS vs. Google

All three hyperscalers run co-sell programs that align their field sellers' incentives to partner de...

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Juhi Saha

3

Aug, 2026

Microsoft, Cloud Marketplaces, Hyperscalers, AWS, Google

Cloud Marketplace fees compared: what Microsoft, AWS and Google Cloud actually charge

As of mid-2026, the three hyperscaler marketplaces charge broadly similar transaction fees: roughly ...

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Juhi Saha

23

Jul, 2026

ISV, Microsoft, Cloud Marketplaces, Hyperscalers, SI Partners, Service Providers

MCAPS Start 2026: what Microsoft's FY27 updates mean for partners

MCAPS Start for Partners is Microsoft's annual kickoff that translates a new fiscal year into the pr...

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Juhi Saha

16

Mar, 2026

AI, Partnerships, Cloud Marketplaces, Hyperscalers

The rise of AI marketplaces and why distribution now matters more than models

Artificial intelligence dominates nearly every technology conversation today. So many of the discuss...

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

20

Oct, 2025

AI, Hyperscalers

When the cloud fails

Cloud outages, infrastructure risk, and the domino effect: why redundancy is critical for resilience

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Juhi Saha

11

Sep, 2025

ISV, Microsoft, Cloud Marketplaces, Hyperscalers

Microsoft Demystified - A Guide for ISVs (Software Companies)

When most Independent Software Vendors (ISVs) or Software Development Companies (SDCs) think about w...

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Juhi Saha
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