Partner-Led Growth Insights
for B2B Tech Leaders

Multiple changes in two weeks: your November 2 Microsoft partner briefing

We monitor the Microsoft ecosystem, so you don't have to.

We monitor the Microsoft ecosystem, so you don't have to.

We monitor the Microsoft ecosystem, so you don't have to.

We monitor the Microsoft ecosystem, so you don't have to.

We monitor the Microsoft ecosystem, so you don't have to.

There is money sitting in your enterprise buyer's budget right now that you are not being paid from....

Thestorybroke on September 18th, but in July, 3 security researchers from Hacktron AI broke into Ope...

Most weeks, one major story is enough but the last two weeks were not your average weeks. A chip com...

We monitor the Microsoft ecosystem, so you don't have to.

We monitor the Microsoft ecosystem, so you don't have to.September 7 was Labor Day in the U.S. so we...

We monitor the Microsoft ecosystem, so you don't have to.

In the spring of 1886,thousands of workers across the U.S. moved over 11,000 miles of railroad track...

This past week was busy! There are two deadlines to watch out for, along with some updates that may ...

We monitor the Microsoft ecosystem, so you don't have to.

All three hyperscalers run co-sell programs that align their field sellers' incentives to partner de...

We monitor the Microsoft partner ecosystem, so you don't have to.

As of mid-2026, the three hyperscaler marketplaces charge broadly similar transaction fees: roughly ...

We monitor the Microsoft partner ecosystem, so you don't have to.

We monitor the Microsoft partner ecosystem, so you don't have to.

MCAPS Start for Partners is Microsoft's annual kickoff that translates a new fiscal year into the pr...

Microsoft Azure Consumption Commitment, explained for software companies

We monitor the Microsoft partner ecosystem, so you don't have to.

We monitor the Microsoft partner ecosystem, so you don't have to.

It's a new fiscal year for Microsoft partners and FY27 launched with a dense opening week: new promo...

We monitor the Microsoft partner ecosystem, so you don't have to.

TL;DR:The next phase of AI growth will be defined by partnerships, ecosystems, and enterprise deploy...

The partner ecosystem I built at Clearbit generated 20% net new revenue in 12 months. Then it helped...

We monitor the Microsoft partner ecosystem, so you don't have to.

We monitor the Microsoft partner ecosystem, so you don't have to.

Partner1®monitors the Microsoft partner ecosystem so you don't have to.

I've seen so many companies frame partnerships as part of their go-to-market strategy. That framing ...

Just last week, Anthropic introduced a new partner program designed to expand the ecosystem around i...

Artificial intelligence dominates nearly every technology conversation today. So many of the discuss...

A growing narrative in the technology industry suggests that AI agents will eventually eliminate the...

Sales kickoff season is in full swing. Ballrooms are filled. Quotas are announced. Product launches ...

Partnerships create leverage. They also create exposure.

Happy new year!

The traditional go-to-market playbook is broken.

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

TRANSFORMING THE PARTNER ECOSYSTEM WITH AI-FIRST CLOUD AND MARKETPLACE INNOVATIONS If you’re a Micro...

Artificial intelligence is a lot more than powerful software. It’s powered by some of the world’s mo...

Cloud outages, infrastructure risk, and the domino effect: why redundancy is critical for resilience

As financial planning for the new fiscal year begins, partner leaders face the dual challenge of dri...

How to Close Bigger Deals Faster with Partnerships with Juhi Saha

Major changes are coming to Microsoft's CSP programs for resellers, starting on October 1, 2025.

When most Independent Software Vendors (ISVs) or Software Development Companies (SDCs) think about w...

If you’re building your business in the Microsoft ecosystem, whether as an ISV/SDC (Software company...

Why Infrastructure Is Dead and Middleware Is the Future In July 2025, news broke that OpenAI had sig...

Services partners, from MSPs to CSPs, VARs, and even software companies, are expected to do more tha...

If you’ve been feeling overwhelmed by the flurry of recent announcements from Microsoft, you’re not ...

When I joined Clearbit as VP of Partnerships and Alliances, I entered one of the most saturated mark...

When people think about partnerships, they often focus on sales acceleration or technical integratio...

Building a successful cloud partnership program is often seen as a key growth strategy for B2B SaaS ...

Cross-posted from OneGuide ABOUT THE EXPERT Juhi Saha is a high growth revenue leader, with extensiv...

In today's fast-paced and value-focused business landscape, partnerships have emerged as a cornersto...

Navigating Microsoft's ecosystem as a partner can feel like exploring an intricate maze. For Indepen...

As we move into FY25, Microsoft has announced several significant changes to its Partner Program, ai...

Consultants and service providers often overlook the power of partnerships as a strategy for revenue...

FY24 Opportunities for Teams Publishers Are you aMicrosoftpartner who has published a Teams app as w...

What is a transactable offer? A transactable offer is a type of offer that allows customers to purch...

Learn about the pros and cons of selling your software solutions on cloud platforms What are cloud m...

As organizations navigate the ever-evolving technology landscape, leveraging platforms that drive ef...

A guide for ISV and SI partners to co-sell with Microsoft and create win-win scenarios for enterpris...

Happy holidays!

For Partner Managers, the journey to create a robust pipeline and penetrate new market segments can ...

In today's ever-changing digital landscape, B2B SaaS businesses are constantly looking for innovativ...

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...

The 4 Pillars of Any Good Partnership Strategy

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...