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Stay ahead of the curve with expert guidance on partner-led growth, cloud ecosystem strategy, and AI-powered GTM. Learn what’s working now and how high-performing tech companies are building, scaling, and winning through partnerships, including Microsoft, AWS, OpenAI, Perplexity, NVIDIA, and more.

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28

Jul, 2025

Why Partner-Led Growth breaks traditional sales models and what to do about it

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Juhi Saha

22

Jul, 2025

FY26 with Microsoft: Why the smartest partners are embracing the “Frontier Firm” mindset now

If you’re building your business in the Microsoft ecosystem, whether as an ISV/SDC (Software company...

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Juhi Saha

22

Jul, 2025

AI, Partnerships, Profitable Growth

The Real Stakes in the OpenAI–Oracle–Microsoft Triangle

Why Infrastructure Is Dead and Middleware Is the Future In July 2025, news broke that OpenAI had sig...

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Juhi Saha

25

Jun, 2025

Partnerships, Incentives and Benefits, SI Partners, Service Providers, Lead Generation, Profitable Growth

Why Services Partners Can’t Grow Alone Anymore: How Strategic Partnerships Drive Scalable, Secure Growth

Services partners, from MSPs to CSPs, VARs, and even software companies, are expected to do more tha...

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Juhi Saha

27

May, 2025

ISV, Microsoft, Incentives and Benefits, SI Partners, Service Providers

Microsoft’s Latest Partner Updates: What You Need to Know

If you’ve been feeling overwhelmed by the flurry of recent announcements from Microsoft, you’re not ...

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Juhi Saha

21

Apr, 2025

Partnerships, M&A, Profitable Growth

The Power of Ecosystem-Led Growth: Lessons from my Clearbit Journey

When I joined Clearbit as VP of Partnerships and Alliances, I entered one of the most saturated mark...

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Juhi Saha

26

Mar, 2025

ISV, Partnerships, Cloud Marketplaces, Hyperscalers, M&A, Profitable Growth

How Partnerships are the X-factor of growth - and game-changing exits

When people think about partnerships, they often focus on sales acceleration or technical integratio...

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Juhi Saha

18

Feb, 2025

How not to fail when building partner programs

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Juhi Saha

29

Jan, 2025

ISV, Microsoft, SI Partners, AWS, Service Providers, Profitable Growth

Why your cloud partnership program isn’t working - and what you can do about it

Building a successful cloud partnership program is often seen as a key growth strategy for B2B SaaS ...

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Juhi Saha

16

Oct, 2024

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

Selecting and Supporting a Partner Model

Cross-posted from OneGuide ABOUT THE EXPERT Juhi Saha is a high growth revenue leader, with extensiv...

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Juhi Saha

4

Oct, 2024

Partnerships, Lead Generation, M&A, Profitable Growth

Creating Value and Profitable Growth Through Partnerships: A Strategic Blueprint

In today's fast-paced and value-focused business landscape, partnerships have emerged as a cornersto...

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Juhi Saha

27

Jul, 2024

ISV, Microsoft, SI Partners

Navigating FY25 Microsoft Partner Program Changes

As we move into FY25, Microsoft has announced several significant changes to its Partner Program, ai...

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Juhi Saha

27

Jul, 2024

Partnerships, Cloud Marketplaces, Media, Lead Generation

Determining the Best Channels for Lead Generation: Insights and Strategies

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Aubrey M.

22

May, 2024

Partnerships, Consultants, Service Providers

Leveraging Partnerships for Revenue Growth: Not Just for Tech Companies

Consultants and service providers often overlook the power of partnerships as a strategy for revenue...

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Juhi Saha

28

Apr, 2024

ISV, AI, Microsoft, Incentives and Benefits

What would you do with an extra $10,000?

FY24 Opportunities for Teams Publishers Are you aMicrosoftpartner who has published a Teams app as w...

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Juhi Saha

25

Mar, 2024

ISV, Microsoft, Cloud Marketplaces

Demystifying how to create a transactable offer in Microsoft Marketplace

What is a transactable offer? A transactable offer is a type of offer that allows customers to purch...

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Juhi Saha

25

Mar, 2024

ISV, Microsoft, Cloud Marketplaces, AWS

How to Leverage Cloud Marketplaces for Your Business

Learn about the pros and cons of selling your software solutions on cloud platforms What are cloud m...

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Aubrey M.
Space shuttle taking off

27

Feb, 2024

ISV, Microsoft, Cloud Marketplaces, SI Partners

🚀 Unlocking Growth with Microsoft Commercial Marketplace

As organizations navigate the ever-evolving technology landscape, leveraging platforms that drive ef...

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Aubrey M.

28

Jan, 2024

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party

Boost Your Business with Microsoft Marketplace and Multi-Party Deals

A guide for ISV and SI partners to co-sell with Microsoft and create win-win scenarios for enterpris...

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Juhi Saha
image of gift boxes on wooden floor

28

Dec, 2023

Top Tier Gift from Microsoft (and from Partner1)

Happy holidays!

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Juhi Saha
couple with dog looking down from a mountain

29

Nov, 2023

Microsoft, Hyperscalers, Incentives and Benefits, SI Partners

Leveraging FY24 Co-op Funding: A Strategic Guide for Microsoft Partners

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Juhi Saha

25

Oct, 2023

ISV, Microsoft, Cloud Marketplaces

Navigating Azure Co-Sell & IP Co-Sell: Decoding the Differences

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Juhi Saha

27

Sep, 2023

ISV, Microsoft, Partnerships, Cloud Marketplaces, Hyperscalers

FY24 Microsoft Partner Program Changes

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Juhi Saha

22

Sep, 2023

Azure OpenAI, AI, Microsoft, Partnerships, Hyperscalers

The Business Case for Hyperscaler Cloud Partnerships

For Partner Managers, the journey to create a robust pipeline and penetrate new market segments can ...

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Juhi Saha

8

Aug, 2023

Microsoft, Cloud Marketplaces

Supercharging Growth: Why B2B SaaS Companies Should Embrace Cloud Marketplaces

In today's ever-changing digital landscape, B2B SaaS businesses are constantly looking for innovativ...

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Juhi Saha

11

Jul, 2023

Azure OpenAI, ISV, AI, Microsoft

Part 3: Leveraging Azure OpenAI to Grow Your Business

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...

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Juhi Saha

14

Jun, 2023

ISV, Partner Onboarding, Partnerships

Key Strategies for Partner Onboarding

The 4 Pillars of Any Good Partnership Strategy

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Shawnie H.

19

May, 2023

Azure OpenAI, ISV, AI, Microsoft

Part 2: Leveraging Azure OpenAI to Grow Your Business

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...

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Juhi Saha

18

May, 2023

Azure OpenAI, ISV, AI, Microsoft

Part 1: Leveraging Azure OpenAI to Grow Your Business

AI is the buzzword of the moment. Learn from the best of the best as Irina Petrakova-Otto, Microsoft...

Read More
Juhi Saha
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