Juhi Saha

Juhi Saha

AI Partner Programs are recreating the hyperscaler playbook

Just last week, Anthropic introduced a new partner program designed to expand the ecosystem around i...

The rise of AI marketplaces and why distribution now matters more than models

Artificial intelligence dominates nearly every technology conversation today. So many of the discuss...

AI agents will not replace partnerships. They will multiply them

A growing narrative in the technology industry suggests that AI agents will eventually eliminate the...

24

Feb, 2026

Building leverage into your annual revenue plan

Sales kickoff season is in full swing. Ballrooms are filled. Quotas are announced. Product launches ...

16

Feb, 2026

Revenue first, consequences later

Partnerships create leverage. They also create exposure.

2

Jan, 2026

The Partner-Led Growth playbook: choosing the right motion for your Go-to-Market

Happy new year!

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...