Juhi Saha

Juhi Saha

2

Jan, 2026

Partnerships

The Partner-Led Growth playbook: choosing the right motion for your Go-to-Market

Happy new year!

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Juhi Saha

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

24

Nov, 2025

MICROSOFT IGNITE 2025

TRANSFORMING THE PARTNER ECOSYSTEM WITH AI-FIRST CLOUD AND MARKETPLACE INNOVATIONS If you’re a Micro...

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Juhi Saha

22

Oct, 2025

Azure OpenAI, AI, Partnerships

Powering AI’s future: how OpenAI’s mega partnerships are shaping the infrastructure boom

Artificial intelligence is a lot more than powerful software. It’s powered by some of the world’s mo...

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Juhi Saha

20

Oct, 2025

AI, Hyperscalers

When the cloud fails

Cloud outages, infrastructure risk, and the domino effect: why redundancy is critical for resilience

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Juhi Saha
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