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Service Providers

26

Dec, 2025

ISV, Partnerships, SI Partners, Service Providers, Profitable Growth

2026 GTM Kickoff: Why Your Partnership Ecosystem is Your Biggest Growth Engine

The traditional go-to-market playbook is broken.

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Juhi Saha

18

Dec, 2025

ISV, AI, Hyperscalers, SI Partners, AWS, Service Providers

The agentic era and the 7x multiplier: Your AWS re:Invent 2025 partner recap

If you joined AWS re:Invent 2025 in Las Vegas or tuned in virtually, you saw a clear message: the op...

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Juhi Saha

8

Dec, 2025

ISV, Partner Onboarding, Partnerships, Hyperscalers, SI Partners, Service Providers, Profitable Growth

The first principles of building B2B partnerships that actually work

Most B2B partnerships fail quietly. Companies announce strategic alliances with press releases and c...

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Juhi Saha

28

Nov, 2025

ISV, Microsoft, Cloud Marketplaces, SI Partners, Multi Party, Service Providers

Resale Enabled Offers (REO): the strategic lever for global channel-led growth

Microsoft estimates, based on IDC data, that the total addressable market (TAM) for small and medium...

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Juhi Saha

24

Sep, 2025

Microsoft, SI Partners, Service Providers

Microsoft FY26 CSP Program Changes

Major changes are coming to Microsoft's CSP programs for resellers, starting on October 1, 2025.

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Aubrey M.

25

Jun, 2025

Partnerships, Incentives and Benefits, SI Partners, Service Providers, Lead Generation, Profitable Growth

Why Services Partners Can’t Grow Alone Anymore: How Strategic Partnerships Drive Scalable, Secure Growth

Services partners, from MSPs to CSPs, VARs, and even software companies, are expected to do more tha...

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Juhi Saha

27

May, 2025

ISV, Microsoft, Incentives and Benefits, SI Partners, Service Providers

Microsoft’s Latest Partner Updates: What You Need to Know

If you’ve been feeling overwhelmed by the flurry of recent announcements from Microsoft, you’re not ...

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Juhi Saha

29

Jan, 2025

ISV, Microsoft, SI Partners, AWS, Service Providers, Profitable Growth

Why your cloud partnership program isn’t working - and what you can do about it

Building a successful cloud partnership program is often seen as a key growth strategy for B2B SaaS ...

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Juhi Saha
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