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Stay ahead of the curve with expert guidance on partner-led growth, cloud ecosystem strategy, and AI-powered GTM. Learn what’s working now and how high-performing tech companies are building, scaling, and winning through partnerships, including Microsoft, AWS, OpenAI, Perplexity, NVIDIA, and more.

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Why your cloud partnership program isn’t working - and what you can do about it

Building a successful cloud partnership program is often seen as a key growth strategy for B2B SaaS ...

Selecting and Supporting a Partner Model

Cross-posted from OneGuide ABOUT THE EXPERT Juhi Saha is a high growth revenue leader, with extensiv...

Creating Value and Profitable Growth Through Partnerships: A Strategic Blueprint

In today's fast-paced and value-focused business landscape, partnerships have emerged as a cornersto...

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Jul, 2024

Navigating FY25 Microsoft Partner Program Changes

As we move into FY25, Microsoft has announced several significant changes to its Partner Program, ai...

Determining the Best Channels for Lead Generation: Insights and Strategies

Leveraging Partnerships for Revenue Growth: Not Just for Tech Companies

Consultants and service providers often overlook the power of partnerships as a strategy for revenue...

What would you do with an extra $10,000?

FY24 Opportunities for Teams Publishers Are you aMicrosoftpartner who has published a Teams app as w...

Demystifying how to create a transactable offer in Microsoft Marketplace

What is a transactable offer? A transactable offer is a type of offer that allows customers to purch...